September
25,
2007
The
market-leading
CRM
application
developed
by
Sage
Software
provides
Anchor
Audio
with
automated
workflow,
detailed
sales
reports,
graphical
dashboards
and
data
mining
capabilities
that
resulted
in a
3
week
return
on
their
investment.
Irvine,
CA –
September
25,
2007
-
Integrated
Tech,
Inc.,
a
leading
provider
of
end-to-end
business
software
and
CRM
solutions
for
small
and
medium-sized
companies,
has
announced
a
tremendously
successful
implementation
of
SageCRM
for
Anchor
Audio,
Inc.
SageCRM
is a
comprehensive
yet
easy-to-use
CRM
software
application
that
provides
configurable
workflow,
integration
with
Microsoft®
Outlook,
sales
automation
tools,
mobile
device
access,
and
customer
support
functionality.
Anchor
Audio
manufactures
portable
and
premium
public
address
systems
and
distributes
their
products
to a
nationwide
network
of
dealers.
Leveraging
the
integration
to
their
existing
Sage
MAS
90
manufacturing
software,
Anchor
Audio
used
SageCRM
to
mine
their
database
of
dealers,
identify
opportunities
to
improve
dealer
and
territory
performance
and
capitalized
on
opportunities
that
significantly
increased
revenue
in a
very
short
period.
According
to
Ralph
Maldonado,
CIO
at
Anchor
Audio,
“Our
CRM
strategy
has
paid
of
so
well
that
we
recovered
our
entire
investment
in
SageCRM
in
just
3
weeks.”
He
adds,
“SageCRM
has
more
than
exceeded
our
expectations
and
I
couldn’t
imagine
a
smoother
implementation
than
we
had
with
Integrated
Tech.
Together
with
MAS
90,
SageCRM
offers
us a
completely
integrated
front
and
back
office
software
solution
that
delivers
a
360-degree
view
of
our
dealers,
customers
and
business
operations.”
In
addition
to
sales
performance
improvement
and
revenue
increases,
Anchor
Audio
benefits
from
the
Computer
Telephony
Integration
(CTI)
feature
of
SageCRM
that
communicates
with
the
phone
system,
identifies
inbound
and
outbound
calls,
and
automatically
pops
customer
information
up
onscreen
so
that
support
representatives
are
prepared
to
address
customer
and
dealer
support
inquiries
quickly
and
efficiently.
According
to
Ralph
Maldonado,
“We
typically
had
a
huge
call
queue
with
a
blinking
Red
light
that
flashed
all
day
long
indicating
that
customers
were
waiting
on
hold
for
support.
However
using
SageCRM,
we’ve
improved
efficiency
so
much
that
the
queue
no
longer
exists
and
the
Red
light
almost
never
flashes.”
According
to
Phil
Sim,
President
of
Integrated
Tech,
“Anchor
Audio
has
done
a
fantastic
job
of
capitalizing
on
all
that
SageCRM
has
to
offer
which
has
resulted
in
tremendous
benefit
to
their
business.
We’re
proud
to
have
been
a
part
of
that
success
and
will
continue
to
support
their
investment
in
SageCRM
for
many
years
to
come.”
For
more
information
about
Integrated
Tech,
Inc.
visit
www.inttech.net
About
Integrated
Tech,
Inc.
Integrated
Tech,
Inc.
is
an
end-to-end
business
software
solution
provider
and
proud
recipient
of
Sage
Software’s
President’s
Circle
Award
in
2006
as a
top
performer
in
delivering
best
of
breed
software
solutions
and
technology
expertise
to
small
and
medium-sized
businesses.
As a
Sage
Authorized
partner,
we
specialize
in
SageCRM,
Sage
SalesLogix
and
Sage
Pro
ERP.
Integrated
Tech,
Inc.
has
offices
in
Irvine,
CA
and
Denver,
CO.
For
more
information,
visit
them
online
at
www.inttech.net,
via
email
at
info@inttech.net
or
call
(866)
239-8324.
About
Anchor
Audio,
Inc.
Based
in
Torrance,
California,
Anchor
Audio
manufactures
portable
and
premium
public
address
systems
serving
the
needs
of
educators
and
government/private
sector
professionals
since
1977.